Data · Analytics · Strategy

Hi, I'm Novruz
Senior Data
Analyst

Turning complex data into actionable business intelligence. Currently driving ecosystem analytics at Pasha Holding — Baku, Azerbaijan.

Novruz Hasanov

About Me

Business analyst turned data scientist with 10+ years of experience

I'm a Senior Data Analyst and Business Intelligence expert passionate about transforming raw data into strategic insights that drive real business outcomes.

With over a decade of experience across telecom, logistics, retail, and conglomerates, I specialize in data engineering, predictive modelling, executive dashboarding, and cross-functional stakeholder collaboration. I hold an MBA from ADA University / Maastricht School of Management and a BA in Business Administration from ADA University, Baku.

Outside of work, I'm passionate about oratory, partisan marketing, and CSR initiatives, and I was a proud member of the national dance troupe "Azeri Incileri" (2008–2010).

Baku, Azerbaijan Pasha Holding MBA, ADA University 4 Languages 10+ Years Exp.

Work Experience

A decade of delivering data-driven value across industries

Pasha Holding LLC
Ecosystem Analytics / Senior Data Analyst
Apr 2025 – Present
Baku, AZ
  • Strategic performance evaluation of business verticals across the ecosystem
  • Facilitated Executive Committee board meetings with in-depth analysis and reporting
  • Operational efficiency optimisation and new product feasibility analysis
  • Established data lineage for strategic assets and explored new market potentials
Eurodesign CSC
Senior Business Analyst → Business Analyst
Dec 2022 – Apr 2025
Baku, AZ
  • Evaluated business processes and defined project requirements through stakeholder elicitation
  • Documented and presented current and expected business processes
  • Monitored quality delivery and timely execution of projects
  • Oversaw implementation of emerging technologies for customers
Bolt Food
Courier Operations Manager
Mar 2022 – Dec 2022
Baku, AZ
  • Data-driven decision-making for courier operations and demand planning
  • Managed courier base enrollment funnel — retention and churn reduction
  • Scaled delivery strategy and optimised supply density
  • Defined and tracked courier operations KPIs
Azercell Telecom LLC
Business Intelligence Expert
Aug 2021 – Mar 2022
Baku, AZ
  • KNN-based subscriber clustering and postpaid base performance tracking
  • AI integration for Executive Dashboards and corporate sales process automation
  • Geo-perspective Point-of-Sale analysis and ETL process design
  • Chatbot data flow support and high-level performance handouts (Markdown)
Azercell Telecom LLC
Data Science Expert
Feb 2020 – Aug 2021
Baku, AZ
  • Implemented supervised/unsupervised ML techniques for market analysis
  • Deep learning methodologies — image and sound processing
  • Churn prevention modelling and multi-SIM capture strategies
  • Short/long-run product feasibility analysis
Azercell Telecom LLC
Business Intelligence Senior Specialist
Dec 2017 – Feb 2020
Baku, AZ
  • Salesmen KPI evaluation and target assessment
  • Historical NPS calculation and executive dashboard conduction
  • Geo-perspective PoS analysis and ETL process design
Azerfon LLC
Commercial Analyst → Junior Sales Performance Analyst
May 2014 – Nov 2017
Baku, AZ
  • Subscriber base control, cluster analysis, and sales data analytics
  • Corporate Sales Channel Performance and Churn Analyses
  • Employee/agent KPI and dealer bonus calculations

Education

Academic foundation in business, strategy, and analytics

Master of Arts

Business Administration

ADA University / Maastricht School of Management
Sep 2018 – May 2020 · Baku, Azerbaijan

Key courses: Advanced Business Intelligence & Analytics, Decision Making Tools, Global Corporate Strategy, Digital Marketing, Product & Portfolio Management

Bachelor of Arts

Business Administration

ADA University
Sep 2012 – May 2016 · Baku, Azerbaijan

Key courses: Business Intelligence & Analytics, Business Statistics, Managerial Economics, Corporate Finance, Principles of Marketing

Skills

Technical expertise and language proficiency

Analytics & BI
Power BI SAP Business Objects R Studio R Shiny R Markdown SAS Enterprise Guide SAS Viya Stata
Data Engineering & ML
Oracle SQL Impala SQL ETL Design KNN Clustering Deep Learning Churn Modelling Image Processing NLP / Chatbot
Productivity & Automation
Excel / DAX PowerPivot VBA / Macros ECM PowerPoint Prezi Access
Languages
AzerbaijaniNative
RussianFluent
EnglishFluent
TurkishLimited

Get In Touch

Feel free to reach out for opportunities or collaborations